Creating a Communication Strategy is Imperative for Surviving COVID19
We are interrupting our Foundation Series to bring you some much-needed information to deal with our current situation of getting back to business following the Covid19 Pandemic closures. We hope to address the many issues that business owners find themselves managing under unprecedented circumstances.
When it comes to a business’s most valuable asset, there could be a debate on exactly what that is. But there are two assets that are not only valuable, without them, but most businesses also don’t survive.
Want to guess what those are?
Let me give you a hint, you can’t move a product or service without them nor can you sell a product or service without the other one.
Your employees and your clients/customers are your most valuable asset as a business.
Protecting Your Assets
When it comes to your investment in your employees and your client or customer base, one of the most important roles you play in protecting them is honest straightforward communication.
This is one of the many topics that our board is addressing this month as well as June to help business owners during this important recovery season. We hope to provide feedback and creative solutions to business owners who are struggling with current regulations and the confusion that often accompanies them with our Rise Above Program.
Here at TAB Central Alabama, we are doing our best to help our business leaders and those that depend on them make it through this ordeal intact and with a plan for recovery by hosting a COMPLIMENTARY/NO-OBLIGATION CEO/Owner Virtual Round-tables.
These Zoom Virtual meetings will be facilitated discussions among participants with business leaders available to share what they are doing, answer questions, and offer advice.
No one has all the answers, but collectively we develop solutions.
“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.”— Brian Tracy
If you are struggling with your business and are lacking support, we can change that for you. We have a camaraderie of like-minded individuals that will help you bear the burden and give you a sounding board to make the decisions your business needs to not only survive but thrive.
We are here for you!
Once you’ve been approved through the Registration Form below, you will automatically be registered. You will then receive the login information for the next TAB Virtual Board.
Take a minute and apply for our complimentary membership, (May – June 2020) here and get the support and information you need for your business.
Top 5 Communication Failures
We help business owners develop a win-win communications strategy as communities begin their shift to normalcy that’s not exactly normal.
What can you do to properly and adequately communicate with your employees and your clients during this shift?
How can you adapt to working comfortably within the differing consensus of your target market demographics?
We will discuss the top five communication failures and what you can do to prevent them from sabotaging your reentry strategy.
Internal and External Communications
Internal and external communications are often left out of business growth strategy discussions entirely. With the COVID-19 crisis, there’s a sudden bright light on the importance of communications. Business leaders should take this opportunity to highlight the vital role that employee and client/customer communications play in supporting the long-term health of their business.
What are the top five failures?
- Failure to support collaboration and productivity.
- Failure to build a sense of community.
- Failure to establish a regular, reliable, and comprehensive communications channel.
- Failure to create vested ownership.
- Failure to be transparent and honest.
Developing a systematic approach to your communication with both employees and clients/customers can be as simple as developing an email list or a social media channel. Daily updating your business website, whether by a dedicated page or blog, is another simple strategy.
Take stock of what can be improved and those employees that play a vital role in your communications strategy. If you are a smaller business and do not have access to a communications team, hiring a local marketing agency to help you during this season of uncertainty could be a life-saving investment.
Communications that are honest, transparent, and timely, could make the difference between growth and loss as the economy wakes up from its slumber.
The Digital World
According to a recent survey, Americans used e-mail or a digital messaging service for more than seventy-six percent (76%) of all communications during the months of March through April. Another seventy percent (70%) searched online for information about their community and services.
In other words, if your business is not digitally marketing, you are missing a large portion of potential growth.
Mitzi Jane Media has written a blog post specifically geared toward writing a communication plan for reopening your business. You can read it here > Writing a Communication Plan for Reopening.
Discussing this with other small business owners could be key in developing your own plan. Join us for one of our round table discussions at TAB Central Alabama where we can help you put together a comprehensive communications strategy that fits your specific situation.
Don’t forget, our round table discussions are complimentary only for the months of May and June. Sign up today.
And please, message me today with your questions or concerns. You are not alone. My team and I are here to assist you and get you and your business back on your feet.
It’s vital that we help our small business owners. Remember the old adage, “Two heads are better than one?”
Trying to stick this out alone could devastate a business’s future, disrupt a business owner’s retirement plans, and drain a family’s savings.
We can all be better together.
It’s imperative that you as a business owner get the help you need today. Don’t put it off thinking things will get better. Be proactive. Join one of our virtual boards and get the feedback, information, and tools you need to not just keep your business afloat but actually surpass your original plans for the future.
You’re in the best of hands with our camaraderie of like-minded business owners that want to help you succeed in all your endeavors. Give us a call at (205) 332-5524.
We are here for you during this time and you won’t be alone in your struggles.
Join us next week where we discuss BUSINESS PLANNING FOR RE-ENTRY. Message or call us today if you need help getting your business back on its feet.
Till next time, thank you for stopping by.